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network, boasts  over a billion users — almost one-third of all people on the Internet —  and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube  reaches more 18-34 and 18-49 year-olds  than any cable network in the U.S. What’s amazing, though, is that  only  9% of small businesses  in the U.S. are actively using YouTube , and my hunch is that figure would be pretty accurate worldwide, too. So why aren’t businesses investing in YouTube? In short, because  video is harder to produce  than a blog post or an image. Or at least that’s the perception many of us have. In reality, though, video is becoming much easier and cheaper to create. This means  there’s a huge opportunity for your business on YouTube . If you’ve been debating getting started on  YouTube  or have maybe experimented a little and not yet found your feet, this post is for y...

network, boasts  over a billion users — almost one-third of all people on the Internet —  and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube  reaches more 18-34 and 18-49 year-olds  than any cable network in the U.S. What’s amazing, though, is that  only  9% of small businesses  in the U.S. are actively using YouTube , and my hunch is that figure would be pretty accurate worldwide, too. So why aren’t businesses investing in YouTube? In short, because  video is harder to produce  than a blog post or an image. Or at least that’s the perception many of us have. In reality, though, video is becoming much easier and cheaper to create. This means  there’s a huge opportunity for your business on YouTube . If you’ve been debating getting started on  YouTube  or have maybe experimented a little and not yet found your feet, this post is for ...